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Food truck prices in California are incredibly competitive, and as a result people choose to go mobile rather than staying at home. Choosing to operate a food truck can be challenging, but it is very rewarding once the idea of having your own business has been considered. So where do you begin?
The first thing to consider is how much the unit is going to cost to operate. Obviously it will have to pay for the lot, hire staff, and take care of maintenance as well. It will need to be kept up, especially if you intend to sell items, and you will want to be competitive. However, a business owner does not need to pay all the operating costs.
Now, the next consideration is the area in which you want to be located, and how many people will be visiting your truck in that area? Obviously if you’re marketing the area will be different to what would be marketing in the city center.
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So, where do you start when considering how to find a location for your food truck? With today’s competition the first place to look is the classified ads.
A lot of food truck owners started out advertising at local flea markets and eventually graduated to the classifieds of local newspapers and television stations. Some prefer to find a newspaper in their area to advertise on, while others advertise on websites such as Craigslist and Ezine.com. If you can find the news section of your local paper, you may be able to find some great pieces of advertising.
Of course, if you know you’ll get a lot of customers from a specific area, then you can place your ad there as well. As long as the area is generally friendly and customers get to see your vehicle often, it should be fine. All you really need is the address and telephone number to use in the classified ads to promote the food truck.
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You can also find those local papers that have a section on mobile or food businesses and check out the ads in the next few months. By doing this you can see how much competition you’re going to face in the local area, and you can place your ad at the right time to increase your sales.
Another place to advertise in is the radio stations. There are a number of commercial and pop formats to choose from. Just remember to get the full description of the food you’ll be selling, and make sure that there is enough room for your advertising.
Now, you might be thinking, where do I advertise my food truck? Well, for one thing, many businesses use print ads in the newspaper and the television, but there are other ways to advertise your food truck. Remember, the same ads work whether you have a mobile business or not.
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So, it is a good idea to go to some local events or markets to place your advertisement. Try to join in with the action, and walk in and out as you’re selling items. You will pick up on the things people like, and try to take their order in the shortest amount of time possible.
Always remember that your mobile business must be consistent. If people have trouble finding your truck or getting your items, you’ll be stuck having a lot of business, but not enough customers to cover your costs.
With a little work you can have a successful food truck business. All you need to do is find the advertising you need and put the rest into promoting your food.